Author
Orbital Rank
Author Profile
Fahad Ayub
Founder & Lead Columnist, Orbital Rank
Turning the noise of modern search and AI marketing into research-backed, actionable insight.
I founded Orbital Rank because most digital marketing content stops at surface-level tips. Search is being reshaped by AI faster than most publications are covering it and the gap between "basic advice" and "what's actually happening in AI Overviews, GEO, and evolving search behaviour" is where I write from. Every piece I publish here is built on data, real client work, and ongoing research, not recycled best practices.
Alongside Orbital Rank, I'm the founder of Raxivo Digital, a UK-based AI SEO and Generative Engine Optimisation agency, and Blueprint SEO, focused on UK trades businesses. That client-facing work is what feeds the research I publish here, Orbital Rank isn't theory written at a distance from practice, it's the same strategy work, documented in public.
Original Research
The Fahad Ayub AI CTR Framework studies how AI Overview citation patterns affect organic click-through rates, the research foundation behind most of what I publish on Generative Engine Optimisation.
What I Cover
Generative Engine Optimisation
How brands earn citations in ChatGPT, Gemini, and Perplexity and what changes when "ranking" stops meaning a blue link.
AI Search Visibility
Tracking how AI Overviews select and cite sources, and what that means for content strategy going forward.
Technical & On-Page SEO
The foundational work that still matters, crawlability, structure, and signals both traditional and AI-driven search depend on.
Brand & Personal Authority
How entity signals, structured data, and consistent presence across owned properties build recognisable authority online.
Background
2019
Started in SEO, self-taught through hands-on site-building and testing.
2023
Founded Raxivo Digital.
2024
Shifted research focus toward AI SEO and Generative Engine Optimisation.
2025
Founded Orbital Rank to publish research and strategy in public.
Now
Leading a 50+ intern program across five SEO specialisms, while continuing AI Overview citation research.
Where I Publish & Build
- fahadayubseo.comPersonal research hub & Academy
- Raxivo DigitalAI SEO & GEO agency, founder
- Blueprint SEOUK trades SEO, founder